The Chicago Manual of Style Online
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| FAQ Item Usage and Grammar Q. I’m editing an advertising brochure that says, “With more cruise.... It’s the peculiar privilege of advertisers to weasel out of specifics. “We give you more!” is a... |
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| of Advertising in the New York Times, would the newspaper’s name be italic and placed within quotes...New York Times should appear in quotation marks: All That Fits: A History of Advertising in the “New York Times.”... |
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| anything that flies, use flier. For the advertising circular, which isn’t usually circular (the name is related to circulation), use flyer.... |
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| advertising report. The word geographies is used as a noun and as a synonym for regions. For example... |
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| FAQ Item Punctuation Q. Our marketing department puts a boilerplate on all advertising. It lists... |
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| no provision for citing television advertisements in The Chicago Manual of Style. TV ads are in a... advertisement for the Volkswagen Golf that features the Styx song “Mr. Roboto.” It is a piece of popular...reference citation, you could do something like this: Volkswagen. “Crazy Guy.” Television advertisement ... |
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| not capitalized (unbalanced from a design perspective, I guess): Why Full-Service Advertising Is More...willing to throw the rules out the window altogether. A. Advertising design, as opposed to, say..., bibliography writing, is all about breaking the rules. But here, rules and advertising are in harmony. Not... |
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| , but PowerPoint is like texting or billboard advertising—I wouldn’t try to force it into Chicago style.... |
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| organizations. NAACP membership is open to all who can afford it. Advertisers for AT&T made a splash by...incorporating the wah-wah pedal into recent advertisements for high-bandwidth cable. Do you listen to... |
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| course, in advertising not many people expect formal English grammar.... |
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