Q. For title-within-a-title purposes, is a newspaper like a book or like a ship? That is, in an imaginary title in italics such as All That Fits: A History of Advertising in the New York Times, would the newspaper’s name be italic and placed within quotes (as a book’s title would) or set roman (i.e., in reverse italics) (as a ship’s name would)? It strikes me that a case can be made for either approach.
A. Although a newspaper is obviously more like a ship, a newspaper title is after all a title of a published work, so in your imaginary book title New York Times should appear in quotation marks: All That Fits: A History of Advertising in the “New York Times.”