Punctuation

Q. A lot of times we have magazine spreads with titles like these:

Balancing Talents and Time (large lettering)

What Do Lawyers Do in Their Spare Time? (smaller lettering)

If there are no colons in the spread itself, should I still write the title out with a colon in running text?

A. Yes. If you spend a few minutes looking at magazine articles and book titles in a library or bookstore or online, you’ll see that colons are rare. We add them in text and in citations to signal where the title ends and the subtitle begins.