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Q. The author has italicized the names of fashionable gowns (e.g., “the Primavera gown, inspired by Botticelli”), perhaps as a work of art. My inclination is to remove the italics. Do you have a guideline on this?
A. I suppose it seems perverse that a “style” guide has no guidelines for fashion. But a Primavera gown is just another branded product, no different from, say, Purina Waggin’ Train Chicken Jerky Tenders, for which simple caps will do.