Q. When referring to general website pages such as home, login, bill payment, and account balance, we opt for roman text, no quotation marks, and down-style casing. But it gets tricky with pages such as “My account,” “Contact us,” and “About.” Does CMOS have guidance on how to style references to these common web features?
A. For referring to a titled page on a website, we normally advise using quotation marks and title case: “My Account,” “Contact Us,” “About.” But for generic titles like those, another option is title case alone (e.g., the About page). See CMOS 8.193 for more details.