Q. When referring to general website pages such as home, login, bill payment, and account balance, we opt for roman text, no quotation marks, and down-style casing. But it gets tricky with pages such as “My account,” “Contact us,” and “About.” Does CMOS have guidance on how to style references to these common web features?
A. To refer to a titled page on a website—even if the title names a generic category—we would advise using quotation marks and applying headline-style capitalization (a.k.a. title case): “My Account,” “Contact Us,” “About.” See CMOS 8.191.