Q. Hi! I am working on a white paper using results from a company survey that has not been published. We generally footnote statistics and data (including citations from internal reports to show that we are not making the information up) in white papers. But do I even need a footnote since this thing isn’t published and it’s owned by my company? Is it enough to describe the survey in the body copy?
A. If by “describe” you mean to cite the source fully in the text, then no, there is no need to add a note, regardless of the nature of the source.